It frustrates the heck outta me!

Maybe it is my OCD coming to bare, yet I just find that I have to say something about this because there seem to be a lot of people (including seasoned marketers) that just don't get this or if they do they just don't care... and they SHOULD!

I want you to do something, I want you to look at the address bar right now... go on I will wait.

What did you see? Did you see something that looked like this http://AndrewHawkes.com/?=p432 ? or did you see http://AndrewHawkes.com/business/a-quick-tip-for-seo? OK its a rhetorical question because I know the answer I made the post right? Tell me though, which one looks better? Pretty simple right, the latter (the second one). As well as being more athletically pleasing it is also proven to give you better searchability within the search engines. I mean why would it not? With 'Pretty' permalinks as they are called you have another shot at utilising your key words, which is something you don't get with 'Ugly' permalinks, the former (the first one).

I'd like to think that if people knew about that they would do something about it... but then maybe they just don't know how. So here is a quick clip to show you how so that you can set this up on your blog and see the benefit of 'pretty' permalinks.

See... really simple aye? So now you know you can shoot off and change your in your BLOG or your wordpress site if you don't want to call it a BLOG. You will get better search results and your links will look HEAPS better (Heaps is Kiwi for Amazing!!)

Cheers

About the Author

Andrew Hawkes is an Entrepreneur that has had good times and bad, he draws on all the experiences that he has had, military and in business, to provide solid information that anyone can use and understand to improve the results in thier own life and therefore show others to imrpove thiers. He believes that anyone can make a difference in the world and that ultimately anything is possible.