Advertiser

Text v Graphic on Adsense

Posted by Andrew    Posted in General    Posted in June 5, 2010    |    

Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.

As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?

On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.

Text based adverts are considered the least intrusive of the two formats. However does that mean that Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through being used to graphic advertising they have almost programmed their selves to ignore it. Through the adverts being untargeted, the consumer is used to brand advertising which they feel is generally less purposeful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.

Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do see them, and read them are significantly more likely to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a page is not going to be fully satisfied by what they read, and if they check adsense adverts they will most likely read something which will further supplement whatever their intention is next. With an image advert, it is far more of a gamble for the surfer.

Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifically useful service. They therefore are assumed to have worse conversion rates, and with this text adverts are in the consumers eyes more effective. However, if the text contained within an advert was placed in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more likely to view it, however if their were multiple image adverts appearing next to each other they may feel overwhelmed.

Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliation from the website they are advertising on, and contain keywords such as “ipod” which cannot be contained within a text advert. Although more regulation and quality control could be in place, a pornographic image for example could be made to appear in an advertiser’s adverts unknowingly.

Text adverts also have a broader market appeal, as advertisers don’t generally have the in house resources to create an image advert, but do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.

Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.

The big brands are willing to advertise in both formats however the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website users.

To Your Success

Andrew-HawkesAbout the Author

Andrew Hawkes is an Entrepreneur that has had good times and bad, he draws on all the experiences that he has had, military and in business, to provide solid information that anyone can use and understand to improve the results in thier own life and therefore show others to imrpove thiers. He believes that anyone can make a difference in the world and that ultimately anything is possible.

Google PPC: Content or Search?

Posted by Andrew    Posted in General    Posted in May 16, 2010    |    

When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results.
There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.

Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.
Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages.

Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention.

Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.
Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.

Creating Online Business Opportunity

Posted by Andrew    Posted in General    Posted in April 25, 2010    |    

Within this article today, we are going to look at a couple of different ways that you can make money by creating an online business opportunity. We’ll spend the bulk of our time looking at eBay with a small amount of space looking at making money through Adsense.

EBay is a major source of income for many people in the United States and it is a great way for you to get started when selling online. The easiest way to get started is to look around the house and find things that you do not need and try and sell those online. What you want to do when looking at creating an online business opportunity with eBay is to figure out how you can sell each item for the most amount of money that you possibly can. To do this requires creativity and teaching yourself to write good sales copy. After you have sold several of your products through eBay that were sitting under house, start looking for items that you could sell on a regular basis. The easiest way to do that is to go to www.worldwideBrands.com. By ordering their drop shipping directory, you will have a list of wholesalers who are able and willing to ship products to you or to your customers so that you do not have to worry about keeping inventory. This will allow you to work on developing your sales skills as far as writing your sales copy in dealing with the customers. You will not have to have a great deal of money invested in inventory. To better learn what the particular areas of eBay are very “hot” and easy to sell in, take a look at this website on eBay: http://pages.ebay.com/sellercentral/whatshot.html. This website actually lists what some of the hottest products are so this can give you an idea what you should sell on eBay to make money.

Another way to make money online by creating online business opportunities is to put Adsense ads on your website. Google has a program where you can put ads on your website and any person who clicks on those ads is sent to the advertiser’s page and you are paid a small amount for that. It can be a great way to make a little bit of extra money every month but you can learn how to better optimize your pages by using some of Google’s suggestions.

The above paragraph is very important about eBay because much of what you do on the Internet comes down to how you write and how people respond to what you write. If you can take the time and learn to write good sales copy from your work on eBay, you will save yourself up for success when you’ve learned other methods to make money on the Internet. The Internet can be culled down into just a couple of steps that you need to focus on when looking to create an online business opportunity. If you visit your local library, you should be able to find a good book to teach you how to write good sales letters.

Hopefully this article on creating online business opportunity has helped you out. The focus on eBay is that it is a very low cost and low risk way for you to get your feet wet.

Creating Online Business Opportunity

Posted by Andrew    Posted in General    Posted in April 25, 2010    |    

Within this article today, we are going to look at a couple of different ways that you can make money by creating an online business opportunity. We’ll spend the bulk of our time looking at eBay with a small amount of space looking at making money through Adsense.

EBay is a major source of income for many people in the United States and it is a great way for you to get started when selling online. The easiest way to get started is to look around the house and find things that you do not need and try and sell those online. What you want to do when looking at creating an online business opportunity with eBay is to figure out how you can sell each item for the most amount of money that you possibly can. To do this requires creativity and teaching yourself to write good sales copy. After you have sold several of your products through eBay that were sitting under house, start looking for items that you could sell on a regular basis. The easiest way to do that is to go to www.worldwideBrands.com. By ordering their drop shipping directory, you will have a list of wholesalers who are able and willing to ship products to you or to your customers so that you do not have to worry about keeping inventory. This will allow you to work on developing your sales skills as far as writing your sales copy in dealing with the customers. You will not have to have a great deal of money invested in inventory. To better learn what the particular areas of eBay are very “hot” and easy to sell in, take a look at this website on eBay: http://pages.ebay.com/sellercentral/whatshot.html. This website actually lists what some of the hottest products are so this can give you an idea what you should sell on eBay to make money.

Another way to make money online by creating online business opportunities is to put Adsense ads on your website. Google has a program where you can put ads on your website and any person who clicks on those ads is sent to the advertiser’s page and you are paid a small amount for that. It can be a great way to make a little bit of extra money every month but you can learn how to better optimize your pages by using some of Google’s suggestions.

The above paragraph is very important about eBay because much of what you do on the Internet comes down to how you write and how people respond to what you write. If you can take the time and learn to write good sales copy from your work on eBay, you will save yourself up for success when you’ve learned other methods to make money on the Internet. The Internet can be culled down into just a couple of steps that you need to focus on when looking to create an online business opportunity. If you visit your local library, you should be able to find a good book to teach you how to write good sales letters.

Hopefully this article on creating online business opportunity has helped you out. The focus on eBay is that it is a very low cost and low risk way for you to get your feet wet.

Affiliate Marketing in a Nutshell

Posted by Andrew    Posted in General    Posted in April 2, 2010    |    

What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It’s also true that affiliate marketing is one of the fastest and most creative ways to make money and have a career on the Internet.

Simply put, affiliate marketing is selling products on a commission basis. You own a business that advertises and sells products for other companies. You may have a product of your own to begin with or not. The things that a successful affiliate marketer must have are:

1. Your website is the jumping off point of all your marketing efforts. So the first step in any successful affiliate marketing business is building a good, credible and professional looking website. You must build a user-friendly website, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase. There are companies whose business is building websites that you can hire to build one for you.

2. You must find products to sell, you must be able to determine whether there is a demand for those products and if people will actually buy them. You may either have your own original product or products that are made by others. Which ever way you go, you must believe in the products.

3. It will be necessary for you to become an adept advertiser and be able to tell whether the advertising you are paying for is producing more income for you than the advertising is costing you.

4. It is necessary that you have good mathematical skills. You will need to be able to track your sales and determine profit, as well as, see to it that your suppliers are paid in full and on time.

5. You need the full and unwavering support of your family so that you can devote the time and energy necessary to launch your affiliate marketing business.

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