Failure

Big Shoes to Fill…

Posted by Andrew    Posted in Education    Posted in September 7, 2011    |    

Hello out there in cyber-land, it has been a few weeks since my last confession....

Wait, I am not a catholic... therefore I don't actually do confessions right? Ah well, since my last rambling.

So I have been doing some thinking, about life, about how things are, and about the books that I have read and am reading that ultimately expand my mind. I also had a great thought about a great post to write... but I couldn't remember what it was, so you are getting this one instead.

Now the subject would suggest something about shoes and the filling thereof, now my close friends and family know that my boys are named after famous people that changed the world and it often leads to the discussion as to whether or not we place to much expectation on our children, and whether or not we are setting them up for failure (which of course is part of life and ultimately part of winning), of course that conversation can go one of two ways.

Now it is no secret that I do not put much into the victim mentality that there is about in the society we live in these days, and in fact that we have lived in for thousands of years, I mean really what have we learned in the last 4000 years? The Egyptians were struggling with the same problems that still exist today, so apparently nothing.

My boys will grow up with the freedom to choose what they would like to do with their lives and the choice will be what I tell them.... OK so I am kidding, they will be free do do what they think is right for them, that does not mean to say that I should not provide them with everything they need, and every encouragement, verbal or physical, that is warranted to help them do exactly that.

I am of the opinion that we create our world from what we continually think and speak about the world that we are living in, and I think that was summed up beautifully by Helen Keller when she said got words, she got the world. So by naming my sons in the manner that they are named it actually provides them with a new possibility to live into, and as they become more and more aware of what is being said to them and start to understand contextual concepts then they will know who it is they are named after and what it was those people did to change the world.

So why is it that I am going on about all of this then? Well, I guess it is because that I finally understand the importance of naming my sons they way Sarah and I chose to, I finally understand that the only reality there is, is the one that we speak, we create our reality simply by the thoughts we have and the words we speak. And when you truly get that, then wonderful new possibilities open up that would more than likely have been missed before. It really can be as simple as saying something different.

Well that is about it really... would love to know your thoughts, so please leave them here, if you have any questions ask them and I will be glad to chat with you.

 

NAMASTE

To Your Success

Andrew-HawkesAbout the Author

Andrew Hawkes is an Entrepreneur that has had good times and bad, he draws on all the experiences that he has had, military and in business, to provide solid information that anyone can use and understand to improve the results in thier own life and therefore show others to imrpove thiers. He believes that anyone can make a difference in the world and that ultimately anything is possible.

Know Your Audience When Marketing Online

Posted by Andrew    Posted in General    Posted in May 18, 2010    |    

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.

Internet Marketing the Easy Way

Posted by Andrew    Posted in General    Posted in May 15, 2010    |    

Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

Internet Marketing the Easy Way

Posted by Andrew    Posted in General    Posted in May 15, 2010    |    

Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

Genuine Happiness Comes from Within

Posted by Andrew    Posted in General    Posted in May 13, 2010    |    

Life isn’t the sweetest candy. Sometimes, when I feel like the world is just too heavy, I look around and find people who continued to live fascinating and wonderful lives. And then thoughts come popping into my mind like bubbles from nowhere – “How did their life become so adorably sweet? How come they still can manage to laugh and play around despite a busy stressful life?” Then I pause and observed for awhile… I figured out that maybe, they start to work on a place called ’self’.

So, how does one become genuinely happy? Step 1 is to love yourself.

My theology professor once said that “loving means accepting.” To love oneself means to accept that you are not a perfect being, but behind the imperfections must lie a great ounce of courage to be able to discover ways on how to improve your repertoire to recover from our mistakes.

Genuine happiness also pertains to contentment. When you are contented with the job you have, the way you look, with your family, your friends, the place you live in, your car, and all the things you now have – truly, you know the answer to the question “how to be genuinely happy.”

When we discover a small start somewhere from within, that small start will eventually lead to something else, and to something else. But if you keep questioning life lit it has never done you any good, you will never be able to find genuine happiness.

I believe that life is about finding out about right and wrong, trying and failing, wining and losing. These are things that happen as often as you inhale and exhale. Failure, in a person’s life has become as abundant and necessary as air. But this should not hinder us from becoming happy.

How to be genuinely happy in spite all these? I tell you… every time you exert effort to improve the quality of life and your being, whether it is cleaning up your room, helping a friend, taking care of your sick dog, fail on board exams and trying again, life gives you equivalent points for that.

Imagine life as a big score board like those which are used in the NFLs. Every time you take a step forward, you make scoring points. Wouldn’t it be nice to look at that board at the end of each game and think to yourself “Whew! I got a point today. I’m glad I gave it a shot.”, instead of looking at it all blank and murmur “Geez, I didn’t even hit a score today. I wish I had the guts to try out. We could have won!” and then walk away.

Genuine happiness isn’t about driving the hottest Formula 1 car, nor getting the employee of the year award, earning the highest 13th month pay, or beating the sales quota. Sometimes, the most sought after prizes in life doesn’t always go to the fastest, the strongest, the bravest or not even the best. So, how do you become genuinely happy? Every one has his own definition of ‘happiness’. Happiness for a writer may mean launching as much best selling books as possible. Happiness for a basketball rookie may mean getting the rookie of the year award. Happiness for a beggar may mean a lot of money. Happiness for a business man may mean success. So, really now, how do we become genuinely happy? Simple. You don’t have to have the best things in this world. Its about doing and making the best out of every single thing. When you find yourself smiling at your own mistake and telling your self “Oh, I’ll do better next time”, you carry with you a flame of strong will power to persevere that may spread out like a brush fire. You possess a willingness to stand up again and try – that will make you a genuinely happy person.

When you learn to accept yourself and your own faults. You pass step 1 in the project “how to become genuinely happy”.For as long as you know how to accept others, you will also be accepted. For as long as you love and know how to love, you will receive love ten folds back.

Again, throw me that same question “how to become genuinely happy?”. I’ll refer you to a friend of mine who strongly quoted- “Most of us know that laughter is the best medicine to life’s aches and pain. But most of us don’t know that the best kind of laughter is laughter over self. Coz then you don’t just become happy… you become free.”

Other Notable Common Affiliate Marketing Mistakes

Posted by Andrew    Posted in General    Posted in April 14, 2010    |    

It isn’t hard to set up a good website and start and affiliate marketing career. It isn’t hard at all to find affiliate marketing opportunities on the internet. However, it is a very simple thing to make deadly mistakes that will insure your failure to thrive at affiliate marketing.

One of the most notable affiliate marketing mistakes is to think that all you have to do is find the ones that pay the most, sign up, drive traffic to that site through your affiliate link and you’re all set right? Not exactly.

It’s great to choose an affiliate program that pays a high percentage, but that’s not most important thing to consider. It’s much more important to find a quality affiliate program that meets certain criteria. Here are three mistakes you don’t have to make:

1. You want to make sure the product is a proven seller. You don’t want to waste your time and money driving traffic to a site that doesn’t convert. Find one with a good conversion rate.

2. Make sure the site you become an affiliate for protects its affiliates, and has your best interest at heart. Look for one that provides banners, e-mails, and other tools you can use to promote the site. Also, make sure that there is only one payment option. As an affiliate marketer, you need to be sure that you will get credit for your referral. If there is more than one payment method, you can get shortchanged.

3. Do not choose an affiliate program that promotes an e-mail course. Nothing is worse than becoming an affiliate to a site that’s first goal is to capture e-mail addresses, and then tries to make the sale second. As an affiliate marketer, you need to capture e-mail addresses, then to convert that prospect into a sale. Stick with affiliate programs that aren’t focused on capturing leads because it’s simply not in your best interest. Build your own list, not someone else’s.

BUILD YOUR SELF ESTEEM, A STARTER GUIDE TO SELF IMPROVEMENT

Posted by Andrew    Posted in General    Posted in April 7, 2010    |    

So how do you stay calm, composed and maintain self esteem in a tough environment? Here are some tips you may to consider as a starter guide to self improvement.

Imagine yourself as a Dart Board. Everything and everyone else around you may become Dart Pins, at one point or another. These dart pins will destroy your self esteem and pull you down in ways you won’t even remember. Don’t let them destroy you, or get the best of you. So which dart pins should you avoid?

Dart Pin #1 : Negative Work Environment
Beware of “dog eat dog” theory where everyone else is fighting just to get ahead. This is where non-appreciative people usually thrive. No one will appreciate your contributions even if you miss lunch and dinner, and stay up late. Most of the time you get to work too much without getting help from people concerned. Stay out of this, it will ruin your self esteem. Competition is at stake anywhere. Be healthy enough to compete, but in a healthy competition that is.

Dart Pin #2: Other People’s Behavior
Bulldozers, brown nosers, gossipmongers, whiners, backstabbers, snipers, people walking wounded, controllers, naggers, complainers, exploders, patronizers, sluffers… all these kinds of people will pose bad vibes for your self esteem, as well as to your self improvement scheme.

Dart Pin #3: Changing Environment
You can’t be a green bug on a brown field. Changes challenge our paradigms. It tests our flexibility, adaptability and alters the way we think. Changes will make life difficult for awhile, it may cause stress but it will help us find ways to improve our selves. Change will be there forever, we must be susceptible to it.

Dart Pin #4: Past Experience
It’s okay to cry and say “ouch!” when we experience pain. But don’t let pain transform itself into fear. It might grab you by the tail and swing you around. Treat each failure and mistake as a lesson.

Dart Pin #5: Negative World View
Look at what you’re looking at. Don’t wrap yourself up with all the negativities of the world. In building self esteem, we must learn how to make the best out of worst situations.

Dart Pin #6: Determination Theory
The way you are and your behavioral traits is said to be a mixed end product of your inherited traits (genetics), your upbringing (psychic), and your environmental surroundings such as your spouse, the company, the economy or your circle of friends. You have your own identity. If your father is a failure, it doesn’t mean you have to be a failure too. Learn from other people’s experience, so you’ll never have to encounter the same mistakes.

Sometimes, you may want to wonder if some people are born leaders or positive thinkers. NO. Being positive, and staying positive is a choice. Building self esteem and drawing lines for self improvement is a choice, not a rule or a talent. God wouldn’t come down from heaven and tell you – “George, you may now have the permission to build self esteem and improve your self.”

In life, its hard to stay tough specially when things and people around you keep pulling you down. When we get to the battle field, we should choose the right luggage to bring and armors to use, and pick those that are bullet proof. Life’s options give us arrays of more options. Along the battle, we will get hit and bruised. And wearing a bullet proof armor ideally means ’self change’. The kind of change which comes from within. Voluntarily. Armor or Self Change changes 3 things: our attitude, our behavior and our way of thinking.

Building self esteem will eventually lead to self improvement if we start to become responsible for who we are, what we have and what we do. Its like a flame that should gradually spread like a brush fire from inside and out. When we develop self esteem, we take control of our mission, values and discipline. Self esteem brings about self improvement, true assessment, and determination. So how do you start putting up the building blocks of self esteem? Be positive. Be contented and happy. Be appreciative. Never miss an opportunity to compliment. A positive way of living will help you build self esteem, your starter guide to self improvement.

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