Niche

Leveraging your Network to Generate Traffic

Posted by Andrew    Posted in BLOG, BLOGS and BLOGGING, Business, Featured    Posted in July 15, 2010    |    2 Comments

Are you doing it? Can you honestly say that you 'help your fellow man' with his or her blog? Are you reciprocating? It's a little known fact (although that is slowly changing) that when you help someone you help yourself. There are a few people that have cottoned on to the fact that by syndicating Team Workyour blog with 100 or so others you can totally dominate a niche, it really doesn't take that long. The stupid thing is that people are lead to believe that they need to pay for this sort of thing, like it is outside of the realm of possibility for them to be able to do it themselves!

How utterly dis empowering and pathetic! There is power in syndication, and there are entrepreneurs that are getting fat of the fact that the masses can't organise themselves enough to talk to a few of their mates and say "Hey, why don't we all get together and follow each others blog and comment on and share every post to the world via the vast range of social media outlets available to us now?" Damn.... there is an idea and you know what? It might just bloody work!

Of course it works! That is why there are 'tribes' and 'syndicates' popping up everywhere, there is power in it... what totally shits me about the whole situation is there is one person in each organization now sits back, collects a check and calls themselves an expert because they had an idea... Don't get me wrong, I applaud the fact that they had the foresight get the organisation happening, but come on charging people 50 bucks and month and upwards so that they can promote your blogs? Really! In this day and age of web 2.0 there is no need to do that... take my good friend Natalie Louise for example, some great out of the box thinking on her part, she has approached a number of people who she respects and who she follows and who follow her and has created a library of sorts with some great information and can get anyone started with online marketing for FR*E great info and freely available. You don't even need to follow her blog! (But you should cause its a good one)

So where is all of this going? Well, it's simple really, Warren Buffet has a theory on becoming wealthy (and if you don't who Warren Buffet is... Google Him, I'm all about teaching to fish, not giving fish ;) ) he says its a bit like a snow ball, what you need is a really long hill and some really wet snow. Basically what he is saying is that is it might not happen in an instant (its a bit like my post about making money from home).

What do you think would happen if you had a friend or a colleague who had a blog (and lets face it, if you are in business of any sort these days you should have one) and you said to them... hey if I was to follow your blog, and make comments, would you do the same for me? Do you think they would? You are offering something, your time, and realistically it doesn't take much time to read a blog and leave a comment, you do realise this helps you too right? I mean when you leave a comment (and I am talking about a quality thought provoking comment) you will not only will people see that and follow the link you leave behind to your own blog (generating traffic) the search engines pick it up also, creating better SEO for yourself. So how does this help your friend, well it will actually engage others who are surfing to read the post and quite possibly comment themselves. You see nothing creates interest better than others talking about it... I think back to when I lived in Christchurch New Zealand, my parents were visiting and we were at one of the local malls, we were walking along and I said to my father, "How is that for some marketing? Look over there, that shop has all of its windows 'wrapped' up and no one can see in" There was a Que out the door of about 20 people (there were maybe 2-3 people in store) the shop had created such intrigue as to what was going on that people were flocking to see it! Just then my mother said "oh look, there must be something going on, we better go and have a look!" Which was when I turned to my father and said "case and point!"

The fact is, nothing creates interest faster than others interest in it... you see what I mean, its a psychological thing.

So back to our friends blog... of course when he does the same the same thing happens for him or her. It truly is win win. And best of all it cost younetwork nothing except an investment of your time... and long term can literally provide you with a steady passive income stream, and if that doesn't excite you, you better check and see if you have a pulse.

Right now imagine for a second that you did this with only 5-10 of your friends or colleagues and they all did the same, just like a syndicate now how is your blog looking? Great right? I tell you this is one of (if not the best) way of generating long term traffic and income streams for you and your syndicate. Pretty simple right?

So are you doing it? I can almost guarantee you are not. To make it work you have to all support each other... I was involved in something similar that I had started... There was never any official agreement that we would all do it, I was really relying on integrity... unfortunately it wasn't reciprocated, I was digging and tweeting away, and there was no love coming back my way.... So I stopped....

This can and DOES work..... my advice on the subject is this... Have an agreement with 5-10 others to begin with, help each other out, invest your time... it will pay off... Remember if you are holding up your end of the deal with BLOGS and comments, you are winning anyway, so hit it hard...

Well that is my little rant for the day... feel free to leave your comments here and I will surely reciprocate ;)   After all, that is what it is all about!

To Your Success

Andrew-HawkesAbout the Author

Andrew Hawkes is an Entrepreneur that has had good times and bad, he draws on all the experiences that he has had, military and in business, to provide solid information that anyone can use and understand to improve the results in thier own life and therefore show others to imrpove thiers. He believes that anyone can make a difference in the world and that ultimately anything is possible.

Article or Post Ideas… Where to get them…

Posted by Andrew    Posted in Business, General    Posted in June 22, 2010    |    1 Comments

So you want to write a new post or article but what do you write about and where can you get some information? A Friend of Mine Amy Scott Grant has spoken of this and gave me some great insight into what to write about, and it is really quite simple. Write about things that excite you, it doesn't necessarily have to be specific to your business opportunity or and niche in particular. By doing this you are going to attract the people that have similar interests to you which is great as you have a better chance of them becoming a raging fan and perhaps even making a purchase from you in the future.

OK so that was and still is useful information... however how do you get your blog noticed? Talk about a trending topic so here in this clip I show you two really simple and easy ways in which you can do just that... so enjoy the clip.

So as you can see... it really is simple right? I think so... so let me know how you get on when using this technique to inspire your inner writer.

Talk soon

To Your Success

Andrew-HawkesAbout the Author

Andrew Hawkes is an Entrepreneur that has had good times and bad, he draws on all the experiences that he has had, military and in business, to provide solid information that anyone can use and understand to improve the results in thier own life and therefore show others to imrpove thiers. He believes that anyone can make a difference in the world and that ultimately anything is possible.

Creating Your Personal Brand

Posted by Andrew    Posted in Business, Featured, General    Posted in June 18, 2010    |    4 Comments

This is a subject that is really more important than people realise, and more often than not when overlooked can become the downfall of any person and any business.

I have spoken before about not being congruent with who you are, and really knowing who you are before your create your brand can be quite important. But what if you are not sure of who you are? You know you have a gift to share, you know you can stand as a testament of triumph... but for what? And more importantly can you create brand awareness without knowing? Well... not really. You can make nice pretty pages (and we can show you how to do that) however they really serve no purpose if you have no clue as to what it is you are representing.

So then this is assuming you know who you are and what you want to represent. Now given that you know what and who you are then the rest should really come into line and you will understand the logic in behind what we are doing.Personal Branding

Personal Branding is in fact just that, it is creating an association between yourself (your image and outlook)  and a given field or cause (this can even be a niche of something bigger). Now of course these fields and causes can and do vary significantly... I mean can you have more than one association? Of course you can. Let's look at Sir Richard Branson, he in himself is iconic, yet he is not his brand, 'Virgin' is his brand... And although it made its entry into this world as a mail order record company it soon become a major player in the music industry with its 'Virgin Mega Stores' and of course its record label. Yet when people talk of virgin today there is many things associated with the brand. Mobile Phone Plans... Air Lines... Money (yes they lend money)... holidays, just to name a few of the associations that they have.

So why can they have so many associations? It is simply because 'Virgin' is a name they people trust, the name itself is now synonymous with great value and as someone who fights for the underdog. Making the brand it self a winner among everyday people.

So where do we start? In today's day and age there are a plethora of opportunities and ways in which you are able to brand yourself and start to promote yourself as an expert in pretty much any field you choose. There is a blog (hint, hint) YouTube, Facebook, Myspace (apparently people still use it) Twitter... the list really could go on and on. And it can really come down to your imagination in the ways in which you could get yourself out there.

A good friend of mine Nat King has a great article on one of the ways to help with your branding on her site check it out for a good place to start with your blog.

Now this article could go on for days and days, really it could... I am about time and good use of it, so rather than type it all out here I thought a practical run through would suit a little better... So I did exactly that, I have put together a four step Personal Branding Video Course, and you can get started right here. Simply fill out the form for instant FREE access;

I am sure you will find value in this series, and of course if there are any improvements you would like to see then by all means let me know and I will get it sorted out!

To your Success

To Your Success

Andrew-HawkesAbout the Author

Andrew Hawkes is an Entrepreneur that has had good times and bad, he draws on all the experiences that he has had, military and in business, to provide solid information that anyone can use and understand to improve the results in thier own life and therefore show others to imrpove thiers. He believes that anyone can make a difference in the world and that ultimately anything is possible.

Search engine copywriting

Posted by Andrew    Posted in General    Posted in June 3, 2010    |    No Comments

Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field. As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly. The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines. It is much harder for your website to be highly ranked without being optimized for search engines. The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your webpage is easy to search and is indexed by search engines. If this is not done, you will find that you will not have the sales results that you would like from the Internet. You are able to buy traffic to come to your website but you will find that you are missing out on an important piece of the sales pie by not focusing on organic traffic. This traffic can often be more highly concentrated and better leads for you then can traffic that you buy to send to your website.

To get your website indexed within the search engines, you must have original content that is in high demand. Search engines index web pages by sending their search bots through these different web pages. The search bots are looking for many different factors but the key is that your writing on certain topics and at the information is valuable. The information must be valuable both to the search bots so that they index you as well as when people were searching for your information. Search engine copywriting companies play an important part in this role because they can help develop your website to be optimized for search engines as well as convert traffic into sales. While it is important for you to get traffic, the key is also to make sure that this traffic can turn into dollars in your pocket.

Search engine copywriting is a growing field which demands that you must have knowledge of how the Internet works as well as great copywriting skills. If you are able to provide both of these skills, you will be able to write your own paycheck. If you want to learn more about search engine copywriting, search on the Internet under the terms “SEO tutorials.” This can give you a great deal more information as far as what search engines look for and how different search engine copywriting firms operate. There is a great deal of competition in this field today so if you’re interested, there is a great demand for your services.

SEO Copywriting Services

Posted by Andrew    Posted in General    Posted in May 28, 2010    |    1 Comments

Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services.

If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as well as the people searching for your product or service. You want to ask for testimonials from a couple of previous clients of the SEO copywriting services company. Take your time to search the Internet for a couple of different companies that you would like to work with and then compare prices and services of the companies you like. By doing a comparison as well as checking up on the company for its reputation and pass service, you will be putting yourself in a good position to work with a company that knows what it is doing.

That part of the article focused on how to look for a SEO copywriting services company. Within the remainder of this article, we will look at ways that you can work to create your own SEO copywriting services company. This is a very crowded field with many players today so you must make sure that you do something to set yourself apart. You could be the best SEO copywriter out there but if you do nothing to set yourself apart no one will know the difference. It may help to focus upon a particular niche where you know that you can write very effectively and with a strong background. This can be a competitive advantage that you use to market your firm so that companies feel comfortable coming to you. If you have done little SEO work in the past and are interested in this field due to a passion for the Internet and experience in copywriting, take the time to build a couple websites for yourself. You can use these as training modules so that when you land a client, you will have some experience from which you can draw on.

Whether you are looking for an SEO copywriting services company or looking to start your own, they key is to make sure that you know how to separate the good from the bad. Hopefully this article on SEO copywriting services has helped give you some ideas based upon which perspective you are looking into his article at. The key is to go out and do your research so that you can benefit from the SEO industry as a whole.

Million Dollar Copywriting

Posted by Andrew    Posted in General    Posted in May 27, 2010    |    No Comments

Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we’ll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting.

The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area. When you are looking to make a great deal of money in copywriting, make sure that you have a solid base of copywriting experience before you start to sell your services. If you have a solid base of copywriting experience along with testimonials and references from past work, you will have a better chance at being able to set your own rate.

To ensure that you are doing a great deal of copywriting, you will want to make sure that you are consistently prospecting for new business. As you are working on your current business and making your high rates, you’ll always want to make sure that you have worked in the pipeline. This will ensure that you are able to consistently bring in high revenues while not having to have as much slow time at some other freelancers have.

To effectively develop and prospect for new business, you must make sure to have your own website and have proven marketing techniques so that you can develop your million-dollar copywriting skills. You may be the best copywriter in the world but without a demand, you will not have a chance to prove your skills or bring in the paychecks that you want and deserve. There are many copywriters today who still do not have a website but this is just another way for you to set yourself apart from the competition. Another way you can set yourself apart from the competition is to develop a niche. This could mean that you do a great deal of copywriting within the healthcare industry because you worked with in it for several years.

Hopefully this article on million-dollar copywriting will have a strong effect on you. Demand on copywriting comes down to the same fundamentals that all new businesses have: an ability to prospect and sell your company to others while building and maintaining a strong client base. You will develop a strong client base by providing great work so that clients will come back to you for repeat business. This will limit the amount of time that you potentially have to prospect for business because you will have clients who will have consistent demand for it. For a company to survive, they must market and marketing requires copywriting. Marketing and copywriting are as essential to a company as oxygen is to human beings. By developing a particular niche within a field, you will set yourself apart from others who are trying to do it all.

Copywriting

Posted by Andrew    Posted in General    Posted in May 15, 2010    |    No Comments

For those of you who are not familiar with the art of copywriting, this article will focus on giving an introduction to the subject and why it is in such high demand today.

The field of copywriting is large and continues to expand every year. A way to describe copywriting is putting a creative message in front of a consumer. In the book, Copywriting, it is mentioned that copywriting is based upon three fundamental principles. When you are writing to a customer, there has to be an involvement between the customer and the seller. You must then make sure that you explain the rewards as far as when the customer is purchasing a product. The final piece is achievement and that is what you as the writer will be focusing on. Whenever you write copy, you are looking to have a certain effect upon consumers. Usually this effect will be for consumers to desire a certain product because they will want to gain certain rewards. You know that you’ve achieved your objectives by hitting certain sales goals that have been set for your copywriting. There are many writers in the world but there is a specific niche for copywriters. Copywriters are the ones who write messages but mold them in a way that it brings about an interest in a consumer. With the number of advertisements out there today, consumers will not respond unless it is something that specifically interests them. This is why it is more important than ever to have a clear focus when you are writing your copy so that you know which particular niche you’re trying to hit within the broader population.

There will always be a need for copywriters no matter whether the economy is in a recession or in a boom. Companies must always put out a message to consumers and as long as this demand is needed, copywriters will be in high demand. If you are interested in working as a copywriter, you will have many different places to look for work. You can decide to work for advertising agencies, on the Internet, or be your own boss. There are many different markets for you in these three that were just listed.

When you are writing copy for a seller of a product, the key is that you must remember to put yourselves in the shoes of the consumer. This is done through doing extensive research and studying what goes through the mind of that particular consumer. Each niche or group of people will be different in what will motivate them to do certain things. By doing this research, you will have a better idea of where you need to go with the message that you are trying to convey to your target audience.

This article on copywriting is meant to give you a broad overview of the field. The demand for copywriters will always be strong due to the need of companies to send messages to their audiences to buy their products. If you do not employ someone to promote your product, you will be left behind. This is why copywriting is such a good field and is in such high demand.

Related Posts with Thumbnails
Page 1 of 3123